Advertising taught me craft. IBM taught me scale. Preface taught me speed. Every version shipped taught me something the previous one couldn't — that's the point, and that's the practice.
I lead. I craft. I articulate. I iterate.
談
$150M+
Commercial impact at IBM
1 of73
Global Design Principals worldwide — first from HK
50+
Enterprise engagements
8K+
Mentoring minutes — World Top 5 on ADPList
02 — The story
Builtinfourchapters.
01
The first decade
Craft first.
Advertising taught me art direction. Art direction led me to UX. UX pulled me into enterprise product. Long before the titles, the through-line was already set: make the idea tangible, then make it better.
Art directionUXHong Kong
02
IBM — 2016 – 2024
Design at enterprise scale.
From Global Design Director at IBM iX — leading engagements for DS Smith, Salesforce, Air New Zealand, and the Reserve Bank of New Zealand — to Associate Partner and Global Design Principal: one of 73 worldwide, the first ever from Hong Kong or Greater China. $150M+ in commercial impact, 50+ enterprise engagements, and proof that design moves P&Ls.
Global Design PrincipalAssociate Partner$150M+ impact
03
Preface — CPO
The startup gauntlet.
I took enterprise conviction into a Series A EdTech startup: 30 direct reports, 0→1 product lines, service design as the diagnostic tool. Different speed, same discipline — ship the version that teaches you the most, fastest.
Chief Product OfficerSeries A0→1
04
Joyventure — now
Building for joy.
Joyventure is an AI-driven product venture studio — co-building with venture partners, currently in live testing with Standy: pre-meeting intelligence for teams. Strategic. Beautiful. Human joy, by design. This chapter is being prototyped in public.
Twelve lessons from a year of building, leading, and rebuilding — delivered as a fully interactive piece, not a slide deck. Because a talk about prototyping should be one.
HSBCBloombergSCADiF DesignService Design NetworkPolyU HKCreativeMorningsDesign for GoodTech Fest HKADPList
04 — Work with me
Threewaysin.
/01
Keynotes & workshops
Conference keynotes, executive offsites, and design-org all-hands — on prototyping culture, AI transformation, and leading design as a commercial force. Interactive by default.
Fractional CPO and design leadership for teams facing ambiguous problems with real stakes — product strategy, org design, and turning design maturity into revenue.
